AGP Executive Report
Last update: 12 hours agoAI-Powered Marketing: EgyptAir is adopting SitecoreAI to personalise passenger communications across its website, app and social channels, using AI to adapt content and improve campaign performance. Creator Development: Ghana’s French Embassy is partnering with Kobby Kyei Media to train bloggers, while African publishers are being urged to build stronger digital monetisation strategies. Agency Moves: Dentsu Africa and Blitz have formalised a partnership, and Publicis Groupe Africa earned 65 finalist spots at the 2026 Loeries. Media Expansion: BBC Studios and BBC News have launched Africa Enterprise, a business programme showcasing the continent’s companies and leaders to global audiences. Platform Monetisation: Côte d’Ivoire’s move to monetise Meta content is being framed as a potential precedent for creators and publishers across Africa.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.