AGP Executive Report
Last update: 12 hours agoConnected-TV Advertising: Whale TV appointed Naguib Elkhangy to lead ad sales across Sub-Saharan Africa and other emerging markets, aiming to bring its growing TV advertising business closer to local brands and agencies. AI and Marketing: Cape Town-based BrandAxis launched pay-as-you-go tracking to help agencies and businesses monitor brand visibility in AI-generated answers without fixed bundles. Media Growth: Nigeria’s entertainment and media market is forecast to reach $5.3 billion by 2030, while Kenya’s industry is targeting growth from streaming and online advertising. Agency News: Publicis Groupe Africa was named Loeries Regional Agency Group of the Year. Audience Strategy: Nation Media Group is investing in direct audience relationships as AI reshapes news discovery, and DStv Media Sales brought advertising leaders together to mark the first year of the CANAL+ transition. Digital Skills: Lagos State and Canva plan to train 5,000 businesses in AI.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.