V expands free TV channels across 10 MENA markets with Screenomic

V launched its TV Channels service across 10 Middle East and North Africa markets, adding more than 30 free premium streaming channels to the VIDAA platform. The rollout leans on Screenomic’s Arabic FAST lineup and aims to expand local connected TV viewing, monetization and advertiser reach across the region.

Why it matters: - The launch adds more free, premium streaming options to VIDAA in a region where connected TV adoption is accelerating. - V and Screenomic are trying to make local Arabic content easier to find while creating more inventory for broadcasters and advertisers. - The rollout could help VIDAA deepen engagement across the GCC and the wider MENA market.

What happened: - V launched its TV Channels service across 10 MENA markets on June 30, 2026. - The service is available in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Egypt, Iraq, Jordan and Lebanon. - The launch brings viewers access to more than 30 free premium streaming channels on VIDAA. - Screenomic is supporting the launch as V’s primary MENA partner for Arabic FAST channels at launch. - The service is available through V’s LinkedIn announcement.

The details: - The channel lineup includes entertainment, news, sports, documentaries, lifestyle and children’s programming. - The content comes from regional and international content partners. - Screenomic provides a curated selection of premium Arabic channels and manages monetization in the region. - V said the launch starts with 25 curated FAST channels and will expand from there. - TV Channels combines live streaming channels with a growing video-on-demand library. - VIDAA’s broader ecosystem also includes local and global streaming apps, premium subscription services, broadcaster apps and free streaming content. - V said TV Channels has become one of the fastest-growing services on the VIDAA platform.

Between the lines: - V is using local content as a way to make its smart TV experience more relevant in MENA. - Screenomic’s role suggests monetization and advertising are central to the partnership, not just distribution. - The launch also signals how connected TV platforms are competing by bundling free, paid and broadcaster content into one interface. - V’s regional push fits its broader strategy of building a content-first smart TV ecosystem with local partners. - Omdia said VIDAA recorded the largest unit growth among global Smart TV platforms between 2023 and 2025.

What’s next: - V and Screenomic plan to add new content partnerships, more channels and new viewer experiences across MENA. - VIDAA will continue expanding its content, advertising, commerce and technology partnerships. - The platform is expected to keep scaling globally as it adds more Smart TV deployments and content offerings.

The bottom line: - V is turning VIDAA into a bigger MENA content hub by pairing free streaming channels with local Arabic programming and regional ad monetization.